The surviving species are not intelligent or wise, but they respond quickly to environmental changes. "This sentence from" The Origin of Species "is very applicable to current catering supply chain enterprises.

The rapid development of Sichuan Chuanhai Chenyang Food Co., Ltd. (hereinafter referred to as "Chuanhai Chenyang") in recent years is attributed to the altruism deeply engraved in the essence of its corporate culture. It is precisely because we adhere to altruism that even during the three years since the outbreak of the epidemic, our business has made steady progress, and now we serve over 6000+brands and 100000+stores

01

Catering and Supply Chain

Need to achieve mutual success

Chuanhai Chenyang mainly produces five categories of products, including base materials, oil dishes, seasoning oil, standardized Chinese seasoning, and specialty catering seasoning. Its comprehensive capabilities in management, factory scale, number of proprietary patents, and level of intelligence are at the forefront of the domestic market.

The company has invested 500 million yuan to build a cutting-edge smart factory in China, with a factory area of 100000 square meters, an annual production capacity of 100000 tons, and an annual output value of 2 billion yuan. At present, we have accumulated over 3000 high-quality formulas and served more than 6000 catering brands, covering over 100000+stores. This includes nationally renowned brands such as Yang Guofu, Xibei, Tan Yaxue, and Guoquan, as well as popular online stores that have become popular in recent years such as Xianhezhuang, Houtang, and Nan Hotpot. There are also many excellent chain brands such as Liao Ji Bang Bang Ji, Ma Lu Bian, Gang Wu Qu Xiao Jun Gan, and Yuan Laosi.

Chuanhai Chenyang has long adhered to the principle of "customers": "When doing business, we must start with customers, take customer needs as the starting point, and provide service value that exceeds expectations. Catering enterprises and supply chains belong to a community of shared interests and need to achieve mutual success

The catering industry in China has entered the era of ten thousand stores in 2020. In the future, how to make more ten thousand store brands appear in Chinese catering?

The first thing to solve is standardization! Standardization of products and front-end applications ensures stability and controllability as a guarantee for chain operation. Throughout its history, Chuanhai Chenyang has focused on standardizing food and beverage seasoning, taking the lead in implementing digital management in the food and beverage seasoning industry. The entire digital chain covers procurement, production, quality control, storage and transportation, and then uses marketing front-end market research to guide the factory's R&D team in reverse.

Using numbers to determine production, providing customers with more stable products, and solidifying the foundation of brand chain. Thus leveraging the role of the catering supply chain, providing customers with competitive products and services, and continuously creating value for customers, the two coincide!

02

Help clients earn money

You are one step closer to success

How can supply chain enterprises and service catering enterprises empower each other in the post pandemic era?

The service that peers can provide is called foundation, what our peers have not done and what we have done is the true service.

Chuanhai Chenyang's customer service has undergone iterations from 1.0 to 4.0, which is not only a change in service methods, but also a continuous use of big data to understand consumer needs, forcing itself to provide customers with more accurate and competitive services.

In the 1.0 era, it was a traditional sales model where one staff member corresponded to one customer;

In the 2.0 era, after-sales port services have been added on the basis of the 1.0 era to provide customers with more experiences;

In the 3.0 era, it is matched with application masters and R&D masters in catering stores. In addition to providing customized products and standards, it also provides customers with the design of current popular dishes, empowering catering customers.

In the era of 4.0, through terminal data research, predict customer demand points for products and actively promote services.

We can see that from the primary mode of the 1.0 era to the demand for data reverse promotion in the 4.0 era, Chuanhai Chenyang is constantly linking outward and exploring itself within the enterprise.

The research and development of popular food and beverage products in Chuanhai Chenyang is actually based on deep thinking of users, constantly exploring the true needs of users and conducting trend research on popular flavor types, including good production forms, popular ingredient categories, and the combination of seasonings.

All of these are aimed at making customers earn money. Now, Chuanhai Chenyang has opened multiple accounts in Tiktok and Kwai, forming a matrix with official account, Zhihu, Xiaohongshu and other We media platforms, and conducting comprehensive brand exposure and drainage. This move spreads the powerful supply chain advantages of Chuanhai Chenyang through a broader platform. Enable customers to find more stable and suitable supply chain cooperation in a faster time.

In addition, live streaming is regularly opened to directly communicate with users and receive their feedback through live streaming. Under the guidance of convenient channels, users can directly communicate with manufacturers online, greatly reducing communication costs for customers. In addition, Chuanhai Chenyang will conduct data mining from multiple platforms such as Meituan, Volkswagen, Xiakitchen, and Douban, and conduct three types of research and thinking: research on popular taste trends, research on popular product forms and internet celebrity display forms, and research on emerging ingredients and new ingredient combinations.

By analyzing the big data collected through communication with consumers and based on the "flavor library" of over 3000 formulas from Chuanhai Chenyang, the trend of popular dishes can be predicted, and the next popular flavor can be determined and implemented through digital research and application

For example, the mustard flavored seasoning we launched this year has been loved by a large number of consumers since its launch. One of our stores in Anhui has introduced mustard seasoning and now focuses on mustard crayfish. Previously, we stir fried about 100 servings of crayfish overnight, but now we stir fried nearly 500 servings of crayfish overnight. This is the powerful driving force of explosive products

As a professional supply chain enterprise, Chuanhai Chenyang only focuses on how to provide efficient solutions for customers, and never cares about the scale of customers.

From the perspective of the relationship between the catering supply chain and catering enterprise owners, it is to jointly create a mutual assistance mechanism. For example, if the number of dine in meals for customers decreases, we can develop more standardized, delivery oriented, and even retail oriented solutions for customers

These are all manifestations of Chuanhai Chenyang's long-term commitment to the corporate mission of "customer", by effectively matching product research and development with end consumers, helping customers increase customer traffic and turnover rates.

03

Sales growth brought about by customer growth

It is the best path pursued by enterprises

At Chuanhai Chenyang, the growth and expansion of customers far outweigh the expansion of new customers. The sales growth brought by customer growth is the best path we have always been committed to pursuing

As is well known, in the catering industry, accompanying customers to grow is a normal thing, and there are almost no customers who have opened dozens or even hundreds of stores without market testing and inspection. Accompanying customers' growth is also the charm of catering, such as our customers on the roadside, Liao Ji Bang Bang Ji, and Meet Xiao Mian. When we first started cooperating with the company, they were generally in the growth stage, but now they have matured and operated on a large scale

Once the chain model is successfully validated, coupled with the supply chain providing stable and standardized products, it is common to have hundreds of stores and thousands of stores for one or two years. As customers gradually become stronger, the responsibility on our shoulders becomes even greater. Only by constantly improving and providing customers with continuous support can we progress together with them

Meanwhile, Chuanhai Chenyang has been adjusting the minimum order quantity to allow more small and micro catering enterprises to enjoy customized services. From a minimum order of 2000 catties to a minimum order of 800 catties per pot, we constantly adjust the threshold. Faced with some potential customers, we are willing to facilitate cooperation without making any money or even slightly losing money

How should we handle smaller clients?

On the one hand, Chuanhai Chenyang provides standardized B-end products for it; On the other hand, we provide customers with customized solutions through product fine-tuning, application fine-tuning, product combination, and other methods. Customers who cooperate with Chuanhai Chenyang can personally feel the "customer" concept implemented by Chuanhai Chenyang from top to bottom. Because they always spare no expense to solve customers' urgent needs.

Here's an example: One year during the Chinese New Year, logistics were suspended and a customer in Anhui forgot to place an order in advance. It was a small order of 30 boxes. To solve the customer's urgent need, the company sent a driver to drive from Chengdu to Anhui. Not to mention the expenses incurred along the way, just delivering goods to customers' homes in the cold during the Spring Festival has already given the industry a thumbs up for Chuanhai Chenyang.

In Chuanhai Chenyang's concept, service is not just about responding to requests, but also about proactively providing solutions. Chuanhai Chenyang's clients receive a monthly "Product Optimization Proposal" for overall solutions in taste, ingredients, and application scenarios, which is the result of the joint efforts of multiple departments within the company.

From precise market data research by the brand department, to trend analysis provided by the R&D department based on their own advantages, and to the complete visual presentation by the design department, a new product database is formed. Afterwards, the customer's exclusive sales manager will select suitable new products from the database based on the customer's actual situation, and communicate with the R&D team again to optimize the plan.

The final 'Product Optimization Proposal' presented to every customer is both standard operating and versatile. In fact, doing so may be quite difficult, and customers may not be able to quickly perceive it, but by persisting for a long time, customers can feel the professionalism and dedication of Chuanhai Chenyang.

Based on product optimization proposals, we also provide practical new suggestions to our cooperative clients. For every extra dollar earned by our clients, we are one step closer to success. In terms of serving catering clients, Chuanhai Chenyang has also introduced catering consulting management, marketing services, short video streaming, and other services to maximize customer traffic even with limited travel distance.

At the same time, the design and filming teams of Chuanhai Chenyang are also open to clients. The company will participate in the planning and promotion of client activities, providing more mutual assistance modes for catering owners.

Chuanhai Chenyang is leveraging altruism. We also believe that the most precious essence of modern business will accompany Chuanhai Chenyang and its customers to grow together, and make "focusing on catering seasoning and helping enterprise chain development" truly validated and persisted in the long term.